AllRecruit

I built the AllRecruit brand from the ground up to solve a credibility gap in college recruiting.

Originally called FlySports, I renamed the brand, defined its voice, and created a clear and bold design system.

The name AllRecruit says it plainly: talent is everywhere, and opportunity shouldn’t be exclusive.

I led the full rollout across brand identity, website design and development, and scalable social templates, giving the platform the tools to recruit, grow, and stand out amongst competitors.

  • Naming

  • Messaging + Positioning

  • Web Design Direction

  • Social Media + Activation

  • Project Management

  • Art Direction

People in athletic attire running in a relay race, with a focus on their legs and arms in motion.
Silhouettes of people watching a large screen displaying the AllRecruit logo and an image of a female soccer player with a ball, in a dark room.
A series of slides from a branding guideline presentation for Allrecruit, featuring a blue and purple color palette, logo, typography, photography examples, and an index of contents.
Outdoor advertising billboard with a smiling woman in athletic gear holding a basketball on the left, a large stylized letter 'F' in the center, and a young woman playing basketball with the text 'Your Dream Our Passion' on the right, surrounded by greenery.
A woman with curly brown hair, wearing a white tank top and white shorts, carries a blue drawstring backpack with geometric design while standing beside a metallic sculpture under a clear blue sky.
Website
A male runner in athletic attire mid-jump against a dark blue background, with a geometric blue design on the right side of the image.