A diverse group of six women smiling and sitting on stairs, with some wearing denim jackets. The photo includes logos for The Sanitation & Hygiene Fund (SHF) and Capital M in the bottom left corner.
Folded brochure with health-related information, charts, and a photo of a Black woman with short curly hair. The brochure discusses market-led moonshot for menstrual health, featuring statistics of women and girls affected, and partnerships. The colors include purple, green, and white.
Laptop displaying a website with the text 'MORE THAN HEALTH' over an image of two people, one with short curly hair and another with a shaved head, in an outdoor setting.
The image features a logo with the word 'CAPITAL' in bold purple letters followed by a stylized purple butterfly or insect design made up of small dots.
Banner with text 'The Market-Led Moonshot for Menstrual Health' and a smiling woman with curly hair on the right side.
A woman wearing a light blue hijab and holding a black handbag, standing outdoors near a tree, with a white background and text overlay.

Capital M

I was hired by the United Nations’ Sanitation and Hygiene Fund (SHF) and key global partners to rename a pioneering global initiative focused on menstrual health equity.

I developed the name Capital M to reflect both “capital” as the catalytic investment and resources needed to unlock markets and opportunity, and “M” for menstrual health, market momentum, and movement—signaling a bold shift from piecemeal solutions to a market-led moonshot that builds thriving, investible systems for menstrual products and dignity for women and girls worldwide.

  • Naming

Launch Video
Website