artnered with Cisco to launch Outshift, the company’s emerging-technology incubation platform.

Cisco needed to break from legacy perceptions and step into a new era of innovation.

Designed to attract next-generation talent and spotlight breakthrough ideas, Outshift is rooted in the idea of moving beyond incremental change toward true reinvention. Out shifting dated perceptions. Out performing the competition.

Out shining other AI solutions.

I led the naming, positioning, and brand system, culminating in a high-profile launch at Cisco Live, where the brand debuted on a global stage..