Red background with the word POLICIA in white uppercase letters.
A webpage from POLITICO titled 'The Conversation That Matters' with a red header, white background, and columns of black and red text discussing the importance of journalism and POLITICO's role in political reporting.
Advertisement with a red background on the left side and a smiling woman on the right side, with the text 'The Conversation That Matters.' and 'POLITICO'.
Certificate on a wall supporting the National Press Foundation, with POLITICO's logo in red at the top, and text in black and blue acknowledging award winners and journalism excellence.
Group of four young adults in a casual setting, having a discussion, with one person holding a laptop decorated with stickers. The background is plain white, and they appear to be engaged and smiling.
Collage of three images: First shows a modern office lounge with white walls, wooden flooring, red chairs, and people working or relaxing. Second shows a brightly lit staircase with a red wall behind it and the word 'POLITICO' on it. Third shows a TV studio with a woman interviewing a man, and a camera crew filming.
Modern office lounge area with white walls, large windows, and a wooden floor. There are chairs and people sitting, a woman at a white counter, and a coffee station in the background.
A woman sits at a small round desk with a laptop, participating in a virtual interview or meeting. In the background, a camera operator stands behind a camera on a tripod, filming her. To the right, a man in a blue shirt and beige pants sits with a laptop, possibly hosting or managing the broadcast. A large screen displays a man speaking, likely during a live or recorded presentation. The setting appears to be a professional studio or media room with black curtains and overhead lighting.
Website

Politico

Facing a pivotal election cycle, POLITICO reached an inflection point. I was brought in to unify and elevate the brand.

The goal was to strengthen its global authority while maintaining the sharp, local perspectives that define its reporting.

I started by creating a new, bold brand positioning: “The Conversation That Matters”.

From there I led my team to shape an employer narrative that spoke to excellence in both journalism and talent.

Lastly, we evolved the identity system, introduced a new harmonizing red color, type, and logo to create a visual balance across print and digital. We developed a cohesive brand architecture and toolkit that strengthened POLITICO’s credibility, attracted high-caliber talent, and solidified its position as a global leader in political journalism.

  • Messaging + Positioning

  • Employee Messaging

  • Logo Refinement

  • Brand Architecture

  • Activation