Certificate on a wall supporting the National Press Foundation, with POLITICO's logo in red at the top, and text in black and blue acknowledging award winners and journalism excellence.
Modern office lounge area with white walls, large windows, and a wooden floor. There are chairs and people sitting, a woman at a white counter, and a coffee station in the background.

CLIENT: SUJA ORGANIC

THE ASK: Suja Organic wanted to bring its Summer of Loves campaign to life through an energetic, feel-good experience that would put the brand directly into the hands of consumers. The goal was to drive trial, create meaningful brand moments, and turn Suja’s refreshing summer lineup into an experience people could taste, play, share, and remember.

THE CONCEPT: We transformed CityPickle Times Square into a colorful summer escape built around the idea of Sip. Serve. Repeat. Pickleball became the playground for the brand, while Suja showed up throughout the experience through refreshing mocktails, product sampling, interactive moments, custom photo opportunities, influencer appearances, and playful giveaways.

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