CLIENT: SUJA ORGANIC

THE ASK: Suja Organic wanted to bring its Summer of Loves campaign to life through a feel-good experience that would put the brand directly into the hands of consumers. The goal was to drive trial, create meaningful brand moments, and turn Suja’s summer lineup into an experience people could taste, play, share, and remember.

THE CONCEPT: We transformed CityPickle Times Square into a colorful summer escape built around the idea of Sip. Serve. Repeat. Pickleball became the playground for the brand, while Suja showed up throughout through refreshing mocktails, product sampling, custom photo opportunities, influencer appearances, and playful giveaways.