CLIENT: TACO BELL X FIFA ‘26

THE ASK:Taco Bell asked us to create an immersive experience that would support soccer fans through the emotional highs and lows of the FIFA World Cup, giving them a place to celebrate a win or recover from a loss.

THE CONCEPT: We brought Taco Bell’s L.O.C.O.S.—Loss or Celebration Outcome Support—platform to life through a Winners and Losers Lounge built for every match-day emotion. The experience featured dedicated spaces for celebrating and commiserating, emotional-support tacos, reversible winners-and-losers merchandise, and an interactive photo booth that captured fans “in their feels.” Win or lose, Taco Bell was there to help fans process the final whistle.